Softskill

UNIT 12 INTERNATIONAL MARKETING

PAGE 15 Vocabulary

A.     Complete these statements with suitable expressions from the box

Buying habits	Economic situation
Government bureaucracy	Income distribution
Monetary regulation	Political stability

1.      Because of tight Government bureaucracy company profits could not be taken out of the country

2.      Red tape and other examples of Income distribution hinder a company’s entry into a market

3.      The country is attractive to exporters because it has enjoyed Political stability for the last 50 years

4.      The purchasing behaviour of consumerscan be described as their Buying habits

5.      The Economic situation is improving leading to rise in employment

6.      Monetary regulation is a term used by economists to describe how wealth is shared in a country 

B.     Discuss these question

1.      What are some of the main benefits of political stability ? Political stability leads to predictable patterns in economic policies, which helped boost the country's development

2.      How would you describe the present economic situation of your country compared to 10 years ago ? It can be seen from the economic situation is getting better

3.      Is it possible to achieve equal income distribution in a country? Difficult, because not all people can put the same value and consequently they can't have the very same income.

C.     Look at the words and phrases below. Underline the odd one out

1.      d. Declining market

2.      c. Promotion

3.      b. market research

4.      c. domestic market

5.      b. withdraw a product

6.      a. slogan

7.      d. Manufacturer

D.     Complete this exercise and then compare answers with a partner

1.      Give an example of an expanding market in your country ? Develop home-based products

2.      Give some examples of products or services which are targeted at niche markets ? Tropicana Slim also use the strategy of niche markets for sugar products healthy. Tropicana Slim also uses specialist strategy of price-quality, namely high quality at a price above the average competitor.

3.      Another name for a home market is a  real market

4.      If a product has a design fault a company may decide to stop it, correct the fault and relaunch it at a later date.

5.      ‘Just do it’ is an example of a statement force

6.      What’s the difference between a retailer and a wholesaler? Retailers are running the sale of goods directly to consumers while wholesale reselling through producers to consumers

PAGE 16 Reading

A . Answer these questions.

1 . Which hot drinks are popular in your country? Coffee

2 . What is your favorite hot drink? I prefer hot milk compared with coffee

3 . Which five words do you associate with coffee? Sugar, glass, water, badgers, milk

PAGE 17 Reading

B . Read the article quickly and identify the country or countries where the statement is true.

1 . People in this country would rather drink tea than coffe. Chile

2 . People in this country would rather drink instant coffee. Peru

3 . In this country coffee is usually free after dinner in restaurants. Mexico

4 . In this country people drink 345 cups of coffe a year. US

5 . In this country people drink 4kg of whole or ground coffee beans per year. Argentina

C . Answer these questions.

1 . Where and when did Starbucks begin? 1971

2 . How many stores does it own in 

a)      Norths America = 3,907 

b)       the rest of the world = 1,180

3 . How many stores does it allow others to operate in 

a)      North America=1,378 

b)      the rest of the world=1,517

4 . Which overseas market did Starbucks enter first? Japan

5 . In what of places can you find Starbucks’ sales-points? Capital cities

6 . According to the article what four problems has Starbucks had?

D . Which of the following verbs can form a word partnership with a) a product, b) a market?

a)      a product : Launch, Introduce, License, Withdraw

b)      a market : Retreat from, Penetrate, Phase out, Saturate

PAGE 18  Language Review

A.      Find noun phrases in the article on page 16 which have similar meanings to the phrases below.

1.      The key facts about someone who buys goods or services. (paragraph 3)  Consumers

2.      The activity of visiting outlets that sell hot beverages to a lot of people. (paragraph 6) Mass market

3.      Places that sell unusual products that are different in some way. (paragraph 7) Supermarket

4.      The amount of goods or materials used by each person in a particular period of time. (paragraph 8) Capita consumption

5.      A group of people trying to stop international companies controlling the world economy. (paragraph 13) Anti-globalisation.

B . One word in each group does not make a compound noun with the word in bold. Cross it out.

1.      Marketing :  campaign/ budget/ leader/strategy

2.       Market :  research/ survey/ check/ sector

3.      Product :  market/ range/ features/ manager

4.      Advertising : campaign/ exchange/ agency/ slogan

5.      Brand : awareness/ loyalty/ image/ contract

6.      Sales : figures/ conditions/ forecast/ targets

7.      Price : promotion/ rise/ product/ range

C . The words in each of the noun phrases below are in the wrong order. Write the phrases in their correct form.

1.      Impressive figures sales really : Sales figures really impressive

2.      Department new public relations : New public relations department

3.      Highly research market ambitious programme : Research market programme highly ambitious

4.      Overseas expanding operations : Expanding overseas operations

5.      Rapidly sheet balance improving : Balance sheet improving rapidly

6.      Extremely rate exchange volatile : Rate exchange extremely volatile

7.      Highly marketing report confidential : Marketing report highly confidential

UNIT 13 BUILDING RELATIONSHIP

PAGE 23 Vocabulary

A . The verbs below are often used with the words relations. Use them to complete the table.

Positive meaning	Negative meaning
Build up relations	Break off relations
Cement relations	Jeopardise relations
Foster relations	Damage relations
Encourage relations	Cut off relations
Develop relations	Disrupt relations
Establish relation	Endanger relations
Improve relations	Sour relation
Maintain relations	Undermine relations
Strengthen relations
Promote relations
Restore relations
Resume relations

B.     Choose the correct verb in each sentence.

1.      Sales staff who are impolite to customers disurpt / damage the reputation of a company.

2.      We are planning to promote / establish branch offices in Singapore.

3.      By merging with a US company, we greatly strengthened / maintained our sales force.

4.      Our image has been fostered / underminded by poor after-sales service.

5.      Thanks to a new communications system, we are souring / improving relations with suppliers.

6.      A strike at our factory resumed / disrupted production for several weeks.

7.      We could not agree on several points so we broke off / cut off talks regarding a joint venture.

8.      The success of our new product launch was resumed / jeopardised by an unimaginative advertising campaign.

9.      In order to gain market share in China, we are building up / cutting off a sales network there.

10.  Relations between the two countries have been endangered / fostered by official visits and trade delegations.

C.      Match the following sentence halves. Then make five more sentences with the verbs in Exercise A and B

1.      Widespread rumours of a hostile take-over bid are certain (D)

2.      The Accounts Departmenet’s very slow paymen of invoice (E)

3.      The long-term contracts, which will run for the next five years (B)

4.      The excellent relations the company enjoys with the local community (A)

5.      As a result of the government’s imposition of currency controls (C)

6.      Our company establish a working relationship with overseas companies

7.      Our company maintain good relationships with even the competitors

8.      Companies promote its latest products

9.      So that the cooperation between our companies continues to strengthen ties with one another

10.  To improve the country's development by improving the economy

PAGE 24  Reading

A . What area of business do you think the company American International Group (AIG) is involved in? Is it a) tobacco ? b) insurance ? c) oil? d) packaging? Skim the article quickly to find the answare Is it a insurance (b)

B . What do the following numbers in the article refer to?

$166bn : AIG Capitalisation

1992 : AIG was the first foreign insurer to be allowed into China

1919 : In China as with the rest of Asia, AIG’s main advantage over its competitors is its long-standing presence. The group was founded in Shanghai in 1919 by Cornelius Vander Starr, a 27-year-old American entrepreneur.

80.000 : Amount of employees in AIG

130 : Amount of countries where AIG exist

C . Who are the following people mentioned in the article :

1.      Maurice Greenberg : AIG’s chairman

2.      Cornelius Vander Starr : a 27-years old American entrepreneur

3.      Edmund Tse : someone who runs the Asia operations and life assurance worldwide

PAGE 26 Language review

C.     Rephrase these comments using the multi-word verbs from Exercise A

1.      We can’t hold the meeting tomorrow. We’ll have to call the meeting off tomorrow.

2.      Let’s have the presentation next week – we’re too busy at the moment. Today we are busy so we presentations next week

3.      We always know our suppliers will meet their deadlines.

4.      We have now established a first class distribution network in Europe. in europe now we have established a first-class distribution network

5.      Could you please prepare a contract as soon as possible?

6.      Could you fix a meeting with them for next week?

7.      We’ve kept the same market share as we had last year.

8.      The new sales manager is very popular with his team.

UNIT 14 CULTURES

PAGE 99 Vocabulary

A . Different companies have different cultures and ways of working. Complete these sentences with the words in brackets.

1.      We don’t have to wear business suits at the and of the week . My company has a system of (Casual Fridays)

2.       In many banks, staff can’t wear what they like. They have to wear ( Uniforms).

3.      For two weeks each month , I work at night . I can’t sleep during the day. I hate (part-time)

4.      We have a (shift work) system in our office. Some people work from 9 a.m. to 5p.m. others work from 10 a.m. to 6 p.m.  

5.      I am so busy at the moment that I worked on New year’s day , which is a(n) ( public holiday )

6.      How many days (annual leave) do you get in your company?

7.      We often speak on the phone but never (face-to-face) .

8.      He sends us a(n) (written report) in the post each month.

9.      Our department starts everyday with a(n) (informal) meeting. It is very relaxed.

10.  Companies have an Annual General Meeting  (AGM) once year. It is very ( formal ) meeting, with a lot of people.

 B. Would you like to work for an organization which has

I really want to work for an organization or company that ordered to wear uniforms, casual Friday, and flexible working hours. because I am very interested in working in a place that not many rules but the goal is to stay disciplined besides many official meetings

PAGE 101 Language focus 1

A.     Complete these sentences using should or shouldn’t and a phrase from the box.

1.      Our online business is bad . we (should  develop a better website).

2.      Our team is working too many hours. We (should speak to our boss)

3.      The meeting is very important. We ( shouldn’t be late).

4.      She wants to visit a lot of customers in Spain. We ( should stay three days).

5.      We have to cut costs. You ( Shouldn’t buy an expensive computer).

B.      Give the opposite advices by using should, shouldn’t or I don’t thing.

1.      I think he should go to Paris next week (I don’t think he should go to Paris next week).

2.      You should buy a franchise (You shouldn’t buy a franchise).

3.      She shouldn’t take the customers to an expensive restaurant. (She should take the customers to an expensive restaurant).

4.      I think we should launch the new product now (I don’t think we should launch the new product now).

5.      My boss think is too late to send the report now.

6.      we should order online (we shouldn’t order online).

PAGE 102 Reading

A.      Match these words to their meanings. Use a good dictionary to help you.

1.      Franchise (B)

2.      Franchisee (E)

3.      Adapt (D)

4.      Outlet (A)

5.      Chain (C)

B.      Which of these companies do you think have franchise ? 

Body Shop

C.     Read the article about a fast-food chain in japan. Mark each statement true or false

1.      Subway has 14.000 outlats in Japan False

2.      McDonald’s is the biggest fast-food chain in America False

3.      A lot of subway franchises failed because the japanese don’t like fast food True

4.      The company said to Mr.Ono, ‘Thank customers when they leave the shop False

5.      Subway run a lot of advertisement False

6.      Mr.Ono’s store was not successful True

7.      Mr.Ono took a lot of holidays False

8.      Mr. Ono has a new job True

PAGE 103 Language focus 2

A.     These questions were asked on a plane journey. Which does a flight attendant ask, and which does a passenger ask?

1.       Could I have  another drink, please? Passenger

2.      Would you put your seat up, please? flight attendant

3.      Would you like a newspaper? flight attendant

4.      Could you show me how to turn on the light, please? Passenger

5.      Would you like another drink? flight attendant

6.      Could I have a chicken , please? passenger

7.      Would you like coffe tea ? flight attendant

8.      Could you fasten your seat belt, please? flight attendant

9.      Could you help me find the movie channel, please? passenger

10.  Would you like any duty-free goods? flight attendant

C. You are at a hotel reception desk. Use the verbs in bracket to make polite requests.

1.      You want to make a phone call (Could I use the phone, please?)

2.      You didn’t hear that (Would like to repeat what you say, please? )

3.      You want a taxi (Could you help me to call a taxi, please?)

4.      You don’t know the way to the station (Could you tell me the way to the station , please?)

5.      You want to pay by credit card (Could I pay with my credit card?)

6.      You want to go to a good restaurant (Could you give me recommend for a good restaurant, please?)

7.      You ned a map of the city (Could I have a map of the city?)

PAGE 105  Writing

NHK’S BANK

Subject            : New Ideas from Head Office

Date                : 16 Januari 2017

Participants     : Employee

Agenda item	Decision	Reason	Action
1 . Staff to use first names	Agree	Because as identification	Employees using the name tags for each work
2 . Staff to dress casually on Fridays	Agree	Not get bored with continuous uniform	Employees apply the rules defined and agreed